Monster Jam

MONSTER JAM VIDEO GAME ANNOUNCED




Santa Monica, CA Γ?? March 21, 2007 Γ?? Activision Publishing, Inc, a wholly-owned subsidiary of Activision, Inc. (Nasdaq: ATVI ), announced today that it has signed a multi-year agreement which grants the company exclusive worldwide rights to develop and distribute video games on all platforms based on Live NationΓ??s (NYSE: LYV) Monster Jam series.

The first game under the terms of the agreement is expected to be available at retail stores worldwide this holiday. The as-yet-unnamed title will bring to life all of the intense action of the Monster Jam live events. Featured in the game will be 20 of the worldΓ??s top monster trucks on the Monster Jam circuit, including Grave Digger┬«, Maximum Destruction┬«, Monster Mutt┬«, and El Toro Loco┬«.

Γ??Activision is excited to be partnering with Live Nation to bring Monster Jam to video game fans,Γ?? stated David Oxford, General Manager, Activision Publishing, Inc., Γ??Monster Jam is an exhilarating live event and we are sure that we can make it come to life in a video game with just as much thrill and excitement.Γ??

Γ??We feel we have found a partner in Activision that shares our vision for both an authentic Monster Jam game that will appeal to the core Monster Jam fans, and a game which will also appeal to gamers by going above and way beyond anything we could do at the live events, it will have it all.Γ?? said Charlie Mancuso, President Live Nation Γ?? Motor Sports. Γ??ActivisionΓ??s strong relationships with retailers in addition to their strategic marketing and promotional direction for the game were key in our decision to partner with them. We are looking forward to the launch of the game this holiday and Monster Jam fans and video-gamers alike should rest assured that an outstanding video game is in the works.Γ??

About Monster Jam®
Monster Jam┬« owned by Live Nation, is the worldΓ??s leading monster truck tour. With more than 250 live performances a year at the worldΓ??s premier stadiums and arenas domestically and internationally, Monster Jam features world-renowned marquee monster trucks, including Grave Digger┬«, Maximum Destruction┬«, Blue Thunder┬«, El Toro Loco┬« and Monster Mutt┬« while attracting over four million fans a year. The Thunder National series is the non-dirt monster truck tour that runs in conjunction with Monster Jam and is sanctioned by the USHRA. For more information on Monster Jam and Thunder Nationals, log on to www.MonsterJamOnLine.com.

About Live Nation
Live Nation is the world's largest live music company. Our mission is to inspire passion for live music around the world. We are the largest promoter of live concerts in the world, the second-largest entertainment venue management company and have a rapidly growing online presence. We create superior experiences for artists and fans, regularly producing tours for the biggest superstars in the business, including The Rolling Stones, Barbra Streisand, Madonna, U2 and Coldplay. Globally, we own, operate, have booking rights for and/or have an equity interest in more than 160 venues, including House of Blues┬« music venues and prestigious locations such as The Fillmore in San Francisco, Nikon at Jones Beach in New York and LondonΓ??s Wembley Arena. Our websites collectively are the second most popular entertainment/event websites in the United States , according to Nielsen//NetRatings. In addition, we also produce, promote or host theatrical, specialized motor sports and other live entertainment events. In 2006, we connected nearly 60 million fans with their favorite performers at approximately 26,000 events in 18 countries around the world. Headquartered in Los Angeles , California , Live Nation is listed on the New York Stock Exchange, trading under the symbol Γ??LYV.Γ??

About Activision
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006 .

Activision maintains operations in the U.S. , Canada , the United Kingdom , France , Germany , Italy , Japan , Australia , Scandinavia , Spain , the Netherlands and South Korea . More information about Activision and its products can be found on the companyΓ??s World Wide Web site, which is located at www.activision.com .